Google has taken another strategic disciplinary action, in a bid to end/discourage Spam. The Wall Street Journal has reported that Google has removed two extensions from Chrome browser after it was discovered the software included code that served people ads. This was sort of tactic that violated the company’s terms of service.
This weekend, there were rumors that two extensions — “Add to Feedly” and “Tweet This Page” — each one of them had less than 100,000 users might receive penalty. The probable reason behind this penalty is being described as promoting undesirable ads, which users complained about. As per WSJ; "one user review for “Add to Feedly” called the extension “Spam” that caused ads to suddenly pop up on any website visited."
Ever since launching Chrome, Google has made many updates and took certain measures to strengthen it against Firefox. Earlier, people were complaining about Shockwave Flash Crashes in the browser. This bug was a serious problem that used to result in browser's crash or regular hangs. As a result a furious competition started in the development industry to come up with the most reliable shockwave flash crash fixing tool. However, there too, some low-quality plug-in caused problem. Therefore, Google has turned a bit harsh towards Spam and bad-ads.
What is an Extension?
Extensions are small bits of code that alter a browser by adding new features or removing others. AdBlock, for example, is a popular extension that automatically blocks advertising on websites. Google had updated its policies in December last year, where it made software developers bound not to use extensions to insert advertising on more than one part of a page.
As per the Google guidelines, the extensions should serve only one purpose. While “Add to Feedly” and “Tweet This Page” had small numbers of users, their kind of situation could be more pervasive.
With this development, there are chances that Google might inspect other extensions too. However, the good development is that, developers are surely to learn something from this case. We can expect some improved browsing experience as a result of such disciplinary actions.
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